Identity Crisis (It’s a Good Thing to Have One): Discovering the Heart of Your Behavior Business for Sustainable Success

By Kim Brophey, CDBC

In our first article in this series, we tackled some of our collective industry assumptions about financial obstacles. We talked about the important reasons why we need to start to overcome them, about the connection between company success and our ability to reach the animals and people who need our help as behavior consultants. Now that we are all on the same page and have gotten all that “why” stuff out of the way, it’s time to get to work.

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